Sentiment & Tone
Differentiate between positive & negative from your companies point of view. Detect the tone based on their expression.
Language is changing; as a result, a proper sentiment tool needs to be highly adaptive to deal with social nuance.
Use NLP & crowd-sourcing to achieve better insights into the emotional response to your business.
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Product SpotlightMeasure.ly — http://measure.ly
Lymbix launched a new platform that leverages the power of its sentiment and text analytics technology to power an all new content analytics engine. Measure.ly takes on the role of merging your content and social efforts by measuring the real earned media that drives convertable value for your marketing campaign. Focus on the content, influencers, and referrals that perform.Read more